The almighty URL. The domain names that make the internet tick. A website is not quite a website without its domain name. If there were no domain names, people would be required to type in the IP address in to a browser in an effort to communicate. That would be a modern day nightmare. Domain names were developed to prevent such nightmares from occurring, and are now a seriously integral aspect of the function of the internet. Good domain names are easy to recall from our mind’s memory. The same cannot be said for trying to recall IP addresses. So, gaining an understanding of the basic premise regarding domain names is quite easy, however the difficulty in the buying and selling of domain names is party caused by how hard it can be to define the value of a domain name. This post will touch on that dilemma, and hopefully assist the reader in taking the first steps towards being proficient at domain appraisal.
One normally sees three factors relative to the appraised value of a domain name. Keyword and SEO marketability of the domain is one. How easy can the domain name be recalled is two. Then what is the value of the corresponding website if the domain has a website attached to it. It is known that the shorter the length of the domain name, the higher the value. The logic behind this is that the less characters to a domain name, the easier it is to remember. Having memorable domain names makes a website automatically easy to recall, and type into a search engine. Also it is understood that shorter named domains are easier to type from a keypad. Domain names less than six letters in length are hard to buy these days from a registrar. They seem to have been all bought up already. When you find one, it’s usually too expensive to buy.
One word domains are also very hard to create. Seems like most of the dictionary is gone already. Shorter, two word domains seem to be the way to go now, and have risen in popularity basically out of need.
So when trying to value a domain name, one word is best, two words then. Make sure of the keyword value, and easy to remember quality of it. Then here are two online appraisal services that may help you valuate a name. Estibot is quite popular, but seems to low ball the value. Domain Index is popular, but seems to over value a lot. Check them out. Look into both, and read more on the topic, and you will be own your way to being good at pricing what you want. Spend some time looking at info and stats of what sold when and for how much. Estibot, at the bottom of the screen of each appraisal you do, gives you a list of similar names and when and for how much they sold for. Also do not be shy to google recent domain name sales stats.